From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads
From the first AI-generated Big Game ad courtesy of Svedka to Anthropic’s beef with OpenAI, here are the biggest ads from Super Bowl LX.
Anthropic
OpenAI launches new agentic coding model only minutes after Anthropic drops its own
The new model is build to accelerate the capabilities of Codex, the agentic coding tool OpenAI launched earlier this week.
Anthropic debuts new model with hopes to corner the market beyond coding
Anthropic’s “smartest model” is getting a major boost, the company said in a blog post announcing Claude Opus 4.6. It called the new model a “direct upgrade” from its predecessor in a release, noting that it can better take on complex, multi-step tasks and get “much closer to production-ready quality on the first try than […]
Claude has been having a moment — can it keep it up?
Boris Cherny gets recognized in public relatively often. At the bar, at the airport, and in generally any public space, people want to take selfies with the creator and head of Claude Code. For the last couple of months, Anthropic’s Claude and its coding platform have been having a moment – on social media, in […]
Sam Altman got exceptionally testy over Claude Super Bowl ads
He posted a novella-sized rant that devolved into to calling his rival “dishonest” and “authoritarian.”
Sam Altman responds to Anthropic’s ‘funny’ Super Bowl ads
Sam Altman responded to Anthropic’s new Super Bowl ad in an X post on Wednesday, saying the OpenAI competitor’s campaign is “clearly dishonest,” and called it “on brand” for Anthropic to “doublespeak.” “We would obviously never run ads in the way Anthropic depicts them,” he wrote. “We are not stupid and we know our users […]
GitHub adds Claude and Codex AI coding agents
GitHub is making Claude by Anthropic and OpenAI’s Codex AI coding agents directly available inside GitHub today. A new public preview adds Claude and Codex to GitHub, GitHub Mobile, and Visual Studio Code, for users with a Copilot Pro Plus or Copilot Enterprise subscription. The move is part of Agent HQ, GitHub’s vision to make […]
Anthropic says ‘Claude will remain ad-free,’ unlike ChatGPT
Anthropic has announced that it won’t be bringing ads to its AI chatbot Claude, in sharp contrast to confirmed plans from OpenAI to allow advertising in ChatGPT. To hammer the point home further, the company is releasing a Super Bowl commercial that makes fun of unnamed rivals adding adverts to their AI. “We want Claude […]