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Netflix wants its partners to follow these rules when using gen AI

Netflix has already faced backlash over the use of AI in  What Jennifer Did, director Jenny Popplewell’s 2024 true crime documentary that seemingly used AI-generated images in place of real archival photos. That documentary stood out as a shining example of gen AI’s ability to distort reality in situations where people are specifically looking to […]

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Netflix’s Long Story Short is a more human successor to BoJack Horseman

A big reason that BoJack Horseman worked so well was contrast. It took place in a silly world of talking animals, and used that to explore deep human drama in relatable ways. It’s part of what made its oddball jokes work so well, as they helped balance out the darker moments that explored topics like […]

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Netflix’s new Splinter Cell animated series kicks off in October

The Splinter Cell: Deathwatch animated series finally has a release date and a proper trailer, but Netflix already wants you to start thinking about what else it has coming down the pipeline. During this year’s Anime NYC convention, Netflix announced that Deathwatch is slated to debut on October 14th, and the series has added The […]

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YouTuber Mark Rober is getting a Netflix series

Mark Rober, a former NASA engineer now known for his science-focused stunts he publishes to more than 70 million subscribers on YouTube, will launch a competition show on Netflix in 2026. Rober will also bring “some of his most beloved, ambitious, and informative experiments to Netflix later this year,” Netflix says. The Wall Street Journal […]

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Netflix’s push into tie-in games now includes two weird Happy Gilmore titles

Netflix seems to have finally settled on something resembling a strategy for its gaming efforts, and one of the key pillars is games tied to its shows and movies. That’s how we got the likes of Squid Game: Unleashed and Black Mirror’s Thronglets. Now, as Happy Gilmore 2 hits the streaming service, it’s accompanied by […]

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Netflix and Apple are backing away from great games

For the last few years, subscription gaming services like Apple Arcade and Netflix have offered mobile game developers something of a haven for high-quality, premium mobile games: a type of game that had become vanishingly rare following the rise of the microtransaction-stuffed free-to-play model. But as these services’ once enviable lineup of indie games dwindles, […]

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Netflix admits it used generative AI in a big sci-fi hit to cut costs

Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs. “That […]

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Netflix says it’s streamed 95 billion hours in 2025, and a lot of ads too

Netflix says it’s on track to “double” its advertising revenue this year as the company continues ot build out its ad tech platform. The streaming giant shared the news as part of its second-quarter earnings results released on Thursday, which revealed that Netflix raked in $11.08 billion in revenue over the past few months, marking […]

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