Snapchat makes its first open prompt AI Lens available for free in the US
Snapchat is expanding access to its AI-powered “Imagine Lens,” allowing all users to generate and edit images with custom prompts for free.
The launch comes as the company rolled out its fifth-generation Snap Spectacles for developers last year and plans to launch a consumer version sometime in 2026.
CEO Evan Spiegel just announced the company is restructuring around small “startup squads” of 10 to 15 people to regain agility against larger competitors.