Spotify lowers monetization threshold for video podcasts
Spotify is dropping the minimum episode requirement to three, minimum consumption hours to 2,000, and engaged audience member threshold to 1,000 over the last 30 days.
Spotify is dropping the minimum episode requirement to three, minimum consumption hours to 2,000, and engaged audience member threshold to 1,000 over the last 30 days.
Spotify is partnering with Netflix to bring select video podcasts to the streaming platform starting in early 2026. The deal will feature curated shows from Spotify Studios and The Ringer, expanding later to include more genres. The move reflects Spotify’s growing focus on video as a key driver for engagement and ad revenue, with video podcast consumption now growing 20 times faster than audio-only content.