Adobe to buy Semrush for $1.9 billion
Adobe said it would offer $12 per share for Semrush, almost double the latter’s closing price of $6.89 on Tuesday, before news of the deal.
Adobe
Adobe to acquire digital marketing platform Semrush for $1.9 billion
Adobe is acquiring the digital marketing platform Semrush for around $1.9 billion. In a press release on Wednesday, Adobe says the deal will allow it and Semrush to give marketers insight into how their brands appear across the web. The acquisition builds on Adobe’s existing suite of marketing tools that help businesses manage digital campaigns […]
Adobe’s experimental AI tool can edit entire videos using one frame
Adobe demonstrated some of the experimental AI tools it’s working on at its Max conference that provide new ways to intuitively edit photos, videos, and audio. These experiments, called “sneaks,” include tools that instantly apply any changes you make to one frame across an entire video, easily manipulate light in images, and correct mispronunciations in […]
God will be declared by a panel of experts
What is AGI? We know it stands for Artificial General Intelligence. That’s a good start. But what does AGI mean, really? And how do we know when we’ve achieved it? For that matter, who decides we’ve achieved it? Does the AGI decide? This week, as OpenAI completed a long restructuring process that sets it up […]
Adobe Max 2025: all the latest creative tools and AI announcements
Adobe has kicked off its annual Max design conference, where it’ll be giving us a first glimpse at the latest updates coming to its Creative Cloud apps and Firefly AI models. The creative software giant is launching new generative AI tools that make digital voiceovers and custom soundtracks for videos, and adding AI assistants to […]
Photoshop and Premiere Pro’s new AI tools can instantly edit more of your work
Adobe has kicked off its annual Max event, giving us a first look at new and upcoming generative AI tools launching for the company’s Photoshop, Premiere Pro, and Lightroom Creative Cloud apps. These include updates to Photoshop’s Generative Fill feature that aim to give creators more control over adding, removing or modifying content, and tools […]
Adobe’s new AI audio tools can add soundtracks and voice-overs to videos
Adobe is giving filmmakers new generative AI audio tools that can quickly add thematically appropriate backing tracks and narration to videos. Generate Soundtrack and Generate Speech are being introduced to a redesigned Adobe Firefly AI app, while Adobe is also developing a new web-based video production tool that combines multiple AI features with a simple […]
You can tell Adobe Express’s new AI assistant to edit your designs for you
A new generative AI experience is coming to Adobe’s cloud-based Express design platform, enabling you to transform projects by vaguely describing what changes to make. Adobe describes the “AI Assistant in Adobe Express” launching in public beta today as a conversational creative agent that “empowers people of every skill level” to quickly create visual content, […]
Adobe’s AI social media admin is here with ‘Project Moonlight’
As Adobe builds AI assistants into each of its applications, the company is also building an AI agent on its Firefly platform to act as a centralized creative director for social media campaigns. Project Moonlight’s chatbot integrates with Adobe’s creative software apps and pulls from your existing social media channels to brainstorm and edit content […]
Adobe Firefly Image 5 brings support for layers, will let creators make custom models
Adobe said on Tuesday that it is launching the latest iteration of its image generation model, Firefly Image 5. The company is also adding features to the Firefly website, support for more third-party models, and the ability to generate speech and soundtracks.