Apple will try to avoid raising iPhone 18 prices “as much as possible” in the face of a global memory shortage, according to a report from supply chain analyst Ming-Chi Kuo. According to Kuo, Apple plans to “absorb the costs” of rising RAM prices, while at least keeping the iPhone 18’s starting price steady. Kuo […]
Apple is working on an AI-powered wearable pin with cameras and microphones designed to pick up a user’s surroundings, according to a report from The Information. The rumored device is reportedly the size of an AirTag, with “thin, flat, circular” housing made from aluminium and glass. The Information reports that Apple’s rumored AI pin will […]
Apple is planning a big Siri overhaul that will transform the voice assistant into an AI chatbot built directly into its iPhone and Mac, according to Bloomberg reporter Mark Gurman. The update is reportedly coming later this year and will replace the existing Siri interface, allowing users to interact with the assistant by both typing […]
Bloomberg’s Mark Gurman is reporting that Johny Srouji, senior vice president of hardware technologies, told Tim Cook he is “seriously considering” leaving Apple for another company in the near future. It was reported in October that Srouji was “evaluating his future at the tech giant.” While nothing is confirmed, it seems the executive is leaning […]
According to the Financial Times, Tim Cook could step down as Apple CEO as early as next year. And the board has started to seriously work out a succession plan. FT says that John Ternus, Apple’s senior vice-president of hardware engineering, is considered the frontrunner for the position. Cook, who turned 65 recently, has been […]
Rumor has it, Apple is working on a low-cost MacBook. And not “low-cost for a Mac,” but a proper cheap laptop, possibly as low as $599. For a company that traditionally targets the more premium end of the market, this would be something of an about-face. Of course, Apple takes great pride in its design […]
Apple is preparing to power its AI-upgraded Siri with a custom version of Google’s Gemini AI model, according to a report from Bloomberg’s Mark Gurman. The iPhone maker will reportedly pay Google around $1 billion annually to gain access to the technology, which will generate summaries and perform planning-related tasks. As noted by Bloomberg, Apple […]
Apple is planning to incorporate OLED displays across more of its devices, including the MacBook Air, iPad Mini, and iPad Air, according to a report from Bloomberg’s Mark Gurman. The company added an OLED display to the iPad Pro last year and the upgraded M5 model released this month, offering improved brightness, better contrast, and […]
Apple just announced 14-inch MacBook Pro updates that add a new generation M5 processor, faster storage, and a promise of 24-hour battery life, but Bloomberg’s Mark Gurman now reports next year’s refresh will be more thorough. For several years, Gurman has said that, according to his sources, the next major MacBook Pro revamp would add […]
Apple is preparing to shuffle executive positions ahead of former COO Jeff Williams’ retirement this year, according to a report from Bloomberg’s Mark Gurman. Among other changes, Eddy Cue, Apple’s head of services, will reportedly oversee the health and fitness teams that may soon launch a rumored Health Plus subscription. Williams previously led Apple’s health […]