Rumor has it, Apple is working on a low-cost MacBook. And not “low-cost for a Mac,” but a proper cheap laptop, possibly as low as $599. For a company that traditionally targets the more premium end of the market, this would be something of an about-face. Of course, Apple takes great pride in its design […]
Apple is preparing to power its AI-upgraded Siri with a custom version of Google’s Gemini AI model, according to a report from Bloomberg’s Mark Gurman. The iPhone maker will reportedly pay Google around $1 billion annually to gain access to the technology, which will generate summaries and perform planning-related tasks. As noted by Bloomberg, Apple […]
Apple is planning to incorporate OLED displays across more of its devices, including the MacBook Air, iPad Mini, and iPad Air, according to a report from Bloomberg’s Mark Gurman. The company added an OLED display to the iPad Pro last year and the upgraded M5 model released this month, offering improved brightness, better contrast, and […]
Apple just announced 14-inch MacBook Pro updates that add a new generation M5 processor, faster storage, and a promise of 24-hour battery life, but Bloomberg’s Mark Gurman now reports next year’s refresh will be more thorough. For several years, Gurman has said that, according to his sources, the next major MacBook Pro revamp would add […]
Apple is preparing to shuffle executive positions ahead of former COO Jeff Williams’ retirement this year, according to a report from Bloomberg’s Mark Gurman. Among other changes, Eddy Cue, Apple’s head of services, will reportedly oversee the health and fitness teams that may soon launch a rumored Health Plus subscription. Williams previously led Apple’s health […]
We’ve been hearing rumors about Apple’s plan to launch a new version of its Vision Pro headset for months, and now a new filing with the Federal Communications Commission seemingly confirms the company’s work on the new device. In a filing spotted by MacRumors, Apple includes a diagram of a “Head Mounted Device” that looks […]
A Russian YouTuber just posted a video unboxing what appears to be an unannounced iPad Pro with an M5 chip. Rumors have indicated that Apple would launch an M5 iPad Pro as early as October, and this video could be our first look at the actual product. Externally, this new M5 iPad Pro doesn’t appear […]
According to Bloomberg’s Mark Gurman Apple is testing Siri’s upcoming revamp using an internal chatbot called Veritas. The company’s struggles as it tries to keep pace in the AI race are no secret. The next-gen Siri has been delayed multiple times and the debut of Apple Intelligence was met with a tepid response. Veritas gives […]
We only just put Apple’s iPhone 17 launch event behind us, but Bloomberg’s Mark Gurman is already glancing into his crystal ball to see what’s next for the company. In today’s Power On newsletter Gurman says that there are at least 10 more products from Apple that are expected to launch either later this year […]
Apple is just days away from revealing its newest iPhones during its “Awe dropping” event on September 9th. It seems like this year’s launch will offer more than just a simple spec bump, as rumors point to an ultra-thin iPhone arriving alongside the rest of Apple’s upgraded smartphone lineup. Though the iPhone 17 will undoubtedly […]