What Tim Cook built
On the latest episode of Equity, we discuss how Apple has changed since Cook became CEO in 2011, and what challenges incoming CEO John Ternus will be facing.
Apple
Apple under Ternus: what comes next for the tech giant’s hardware strategy
John Ternus, Apple’s incoming CEO, is a hardware guy, signaling Apple may be putting devices back at the center of its strategy.
The US gets the worst phones
Apple and Samsung dominate the US phone market, and they’ve done so for years. Together with Google, they’ve shaped our sense of what a smartphone is and what it can do, pushing the boundaries of mobile photography, software, and processing power. But over the last few years, they’ve sat back, content to iterate rather than […]
Marked-up Mac minis flood eBay amid shortages driven by AI
Apple’s sold-out Mac mini is spawning marked-up eBay listings as demand surges for the compact desktop, now favored for running local AI models and tools.
AirPods, Touch Bars, and the rest of Tim Cook’s legacy
We knew at some point Tim Cook would step down from his position as Apple’s CEO. Over the last year, it has become increasingly obvious that John Ternus was his likely successor. The news this week was still a surprise, though – and this year’s succession could lead to some important changes at the most […]
Tim Cook is stepping down. What happens to Apple now?
Tim Cook plans to step down from his CEO role in September, handing the reins to hardware chief John Ternus. Ternus may be inheriting one of the most durable businesses in tech, but he’s also stepping into a very different ecosystemthan the one Cook spent decades shaping. The App Store’s 30% cut is under pressure, the behind-the-scenes power Apple once […]
Tim Cook’s departure is the start of a new era at Apple
Apple is about to become a very different company. This September, Apple CEO Tim Cook is stepping down and will be replaced by John Ternus, the current head of hardware. But the shift is bigger than just a CEO transition – it’s the most significant move yet into a world where Apple’s executive team isn’t […]
Honor’s new phones look like iPhones for Android
Honor has announced the 600 and 600 Pro, which it calls “accessible flagships,” and they look… familiar. Especially in that orange. The Pro makes the iPhone comparison especially obvious thanks to its triple rear camera – it even has the same flash layout – while the 600 is just a hair subtler because it drops […]
Apple fixes bug that cops used to extract deleted chat messages from iPhones
The iPhone and iPad bug allowed law enforcement using forensic tools to read messages that had long been deleted by the Signal app.
Will a new CEO realize Apple’s smart home potential?
It took Tim Cook years to launch Apple into major new hardware categories, such as the smartwatch. But John Ternus could start his tenure right away with an ambitious new project: smart home hardware. All signs point to a strong lineup of new smart home devices coming potentially this fall, putting Apple back in the […]