There’s probably a lot of market research out there by fancy people who analyze consumer data trying to answer one question: Why do people choose an iPhone? Is it a reputation for better privacy? Long-term reliability? Targeted ad campaigns? I think it’s a lot simpler than anyone wants to acknowledge: Their previous iPhone no longer […]
Eddy Cue deserves a raise. As the executive overseeing Apple’s services division, he’s highly incentivized to protect the tens of billions of dollars a year that Google pays to be the default search engine in Safari. “I’ve lost a lot of sleep thinking about it,” he said from the witness stand during Google’s antitrust trial […]
Several of the most powerful business leaders in the country gathered around a table last night to fawn over President Donald Trump for his AI policies. “You and your policies are really helping a lot,” Microsoft CEO Satya Nadella told the president. AMD CEO Lisa Su praised “the amount of acceleration that we’ve seen just […]
This is Optimizer, a weekly newsletter sent every Friday from Verge Senior Reviewer Victoria Song that dissects and discusses the latest phones, smartwatches, apps, and other gizmos that swear they’re going to change your life. Optimizer arrives in our subscribers’ inboxes at 10AM ET. Opt in for Optimizer here. I’ve been thinking ahead to Apple’s […]
From a new slim iPhone Air model to redesigned AirPods, here’s what to expect from this year’s Apple event.
Apple is working on an AI-powered search feature for Siri – but it might need Google’s help to make it happen, according to a report from Bloomberg’s Mark Gurman. As noted by Gurman, Google is currently in the lead to help Apple revamp its voice assistant, which could involve using a custom Gemini model running […]
After years of requests from users, Instagram will finally have a dedicated app for iPad. Beginning Wednesday, September 3rd, users will be able to download the new app built specifically for Apple’s tablet. But it will be slightly different than the mobile app users are accustomed to. Most significantly, the iPad app will open directly […]
Apple is debuting the iPhone 17 at its annual hardware event on September 9.
Apple is just days away from revealing its newest iPhones during its “Awe dropping” event on September 9th. It seems like this year’s launch will offer more than just a simple spec bump, as rumors point to an ultra-thin iPhone arriving alongside the rest of Apple’s upgraded smartphone lineup. Though the iPhone 17 will undoubtedly […]
