Ford is rolling out a new AI-powered assistant that can answer questions about your Ford or Lincoln vehicle, such as how much fuel you’ll need for your next road trip or whether your truck can tow that new motor boat. The app is rolling out first to the Ford and Lincoln mobile apps, where it […]
Ford’s CEO has described the new Ford Fathom as a “Model T moment” for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn’t have to.
Due in “fall 2027,” Ford said Thursday that it won’t reveal what Fathom looks like until early next year.
For nearly a year now, Ford has been teasing big things at low prices from its next generation of EVs, a “Model T moment” built atop a new platform assembled in an innovative way. Today, we know the name and price of the first product to take advantage of that supposed moment: a midsize electric […]
The leading U.S. automakers are mentioning EVs on their investor calls at pre-pandemic rates, according to new data from TechCrunch and Hudson Labs.
Ford is the first automaker to use a new set of developer tools that will let it embed Apple Maps navigation and mapping directly into its vehicles’ infotainment systems.
Ford plans to embed Apple Maps directly into its Universal Electric Vehicle Platform, which will start with a $30,000 midsize pickup truck set for release in 2027. In an announcement on Thursday, Ford says it will use Apple Maps to offer “turn-by-turn directions using natural language, real-time traffic and incident information, intuitive search featuring detailed […]
The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform. The first offering will be a $30,000 electric […]
“Mistakenly we thought that by just introducing artificial intelligence … that would produce a high-quality product.”
To celebrate its new status as No. 1 in JD Power’s initial quality ranking among mainstream automakers, Ford is opening up about the challenges it has faced in recent years, especially around its reliance on automated systems in production and design. It turns out that those automated systems were not as robust as previously assumed, […]