Google’s answer to Canva is an AI tool where you prompt instead of design
With Google Pics, Google is pushing deeper into the creative software market dominated by Canva and Adobe, but with a distinctly AI-first approach.
The latest version of Canva’s AI assistant lets users create editable designs with text prompts.
Canva says the acquisitions add strengths in agentic AI, data infrastructure, marketing automation, and customer engagement.
The company’s new product, called Gamma Imagine, will let users employ text prompts to create brand-specific assets like interactive charts and visualizations, marketing collateral, social graphics, and infographics.
The creative company’s monthly active users increased 20%, growth that was partially propelled by adoption of its AI tools.
Canva is launching new features like Forms, email design, and makes Affinity free for all users.