X ads ‘Paid Partnership’ labels for creators so they can ditch the hashtags
The new labels comply with regulations and allow creators to be more transparent with their followers.
Creators
How MLB can make baseball relevant on a fast-changing internet
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on the contemporary attention economy, follow Mia Sato. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Opt in for The Stepback here. How it started “KING BASEBALL, monarch of the American sport world, is sick,” […]
DHS reportedly detained a Columbia University student and content creator
Department of Homeland Security agents “made misrepresentations” to gain access to a Columbia University residential building and detained a student early Thursday morning, according to a statement issued by the school. “Our understanding at this time is that the federal agents made misrepresentations to gain entry to the building to search for a ‘missing person,'” […]
Google’s Nano Banana 2 brings advanced AI image tools to free users
Google is bringing a more powerful version of its Nano Banana AI image model to free users. Nano Banana 2 (also known as Gemini 3.1 Flash Image) is rolling out today across the Gemini app and other Google AI platforms, making knowledge and rendering features that were previously exclusive to Nano Banana Pro available for […]
Adobe’s new AI video editing tool stitches clips into a first draft
Adobe is launching a new Firefly tool that helps video editors to focus on storytelling by creating a first cut to refine and build around. The Quick Cut feature is launching in beta today for Firefly’s video editor, allowing users to automatically assemble clips together based on text prompts and simple creator inputs. “Quick Cut […]
More Shohei Ohtani content is coming to TikTok
Major League Baseball wants more of a footprint on TikTok. Just in time for spring training, the two companies announced Tuesday they were partnering to expand baseball content on TikTok, including creating an MLB hub in the app and, of course, bringing in more influencers. Baseball is coming back after a season that was especially […]
If Big Tech cared about fighting AI slop, it wouldn’t be drowning us in it
As 2025 drew to a close, Instagram head Adam Mosseri ended the year by doom-posting about AI. “Authenticity is becoming infinitely reproducible,” Mosseri lamented. “Everything that made creators matter – the ability to be real, to connect, to have a voice that couldn’t be faked – is now accessible to anyone with the right tools.” […]
Creators, Decoder, Podcasts, Streaming, Tech, Tech News, Web, YouTube
Hank Green will gladly take billionaire money for education videos
Today, I’m talking with Hank Green, a longtime friend of Decoder and the cofounder and now former owner of Complexly, an online education company he started with his brother John in 2012. I say former owner because Hank and John have just converted Complexly into a nonprofit and given up their ownership of the company […]
Social media on trial: tech giants face lawsuits over addiction, safety, and mental health
A set of bellwether cases alleging that social media platforms harmed teens’ safety and mental health is going to trial this year, putting executives like Meta CEO Mark Zuckerberg on the stand to answer questions about what they’ve done or not done to protect kids. Unlike many earlier legal challenges against social media companies, these […]
Samsung is slopping AI ads all over its social channels
After cramming AI into every inch of its smartphones, appliances, and other devices, Samsung is now increasingly slapping it across social media. Several videos posted to the company’s YouTube, Instagram, and TikTok accounts in recent weeks were made or edited using generative AI tools, including its latest teaser for the upcoming Galaxy S26 series. The […]