After expanding its Edits app to macOS last week, Instagram’s next move is launching this Effect Builder that generates custom filters for your Stories posts with AI. Available now for US residents who are over 18, it has a prompt box for describing your filter idea to the chatbot, with an option to attach style […]
Meta says it will use its AI technology to look for clues about people it suspects to be teenagers — even if they use an adult birthday.
Meta is globally expanding the age estimation technology it uses to find teenagers on Instagram who haven’t correctly disclosed their age. The rollout will automatically place “millions more teens on Instagram into Teen Account protections,” according to Meta’s announcement, after launching the AI-powered age assurance updates in the US, EU, and Brazil last year. The […]
Instagram’s standalone video editing app is now available on macOS, where you can plug in your AI agent of choice to assemble your videos. Instagram’s Matthew Simari, head of product management for Edits, said in an interview with The Verge, “One of the things we’re releasing with Edits Desktop is a MCP for all the […]
The move puts Edits in more direct competition with ByteDance’s CapCut, the video-editing app Meta sought to challenge when it launched Edits last year.
Asked about AI and the trend of college students booing tech CEOs at graduation ceremonies, Instagram head Adam Mosseri acknowledged in an interview that a lot of people really don’t like AI, and it’s not just young people and creatives. Appearing on the Colin and Samir podcast to talk about the launch of widescreen and […]
Instagram is testing long-form videos (again) to lure in creatives from YouTube, but the platform hasn’t figured out how (or if) it’ll actually pay them. After Instagram head Adam Mosseri announced Features on Monday, creators immediately started voicing their complaints on Threads and Reddit about the lack of monetization opportunities, compared to the ad share […]
After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.
Instagram is announcing a big push into longform horizontal video, which the platform is calling “Features.” Instagram boss Adam Mosseri has been against doing longform video on the platform “for a long time,” he says in a six-and-a-half-minute video (here’s the widescreen version) with VP of product Tessa Lyons, saying that “one of my concerns […]
Instagram is continuing its expansion into living rooms with Instagram for TV, for Apple TV. The company first started testing a version of the platform focused on Reels, live streams, and other video content, blown up for a bigger screen in December of last year. Then, in June, it launched a slew of new features […]