Ferrari is using IBM’s AI to create F1 superfans
IBM and Scuderia Ferrari HP take TechCrunch inside how they are redefining the fan experience.
f1
The hottest place for startups to strike a deal? The F1 paddock
F1 Grands Prix have emerged as a new place to see and be seen if you are a founder or investor.
Apple looks to bid on becoming US home for Formula 1
Formula 1 could have a new U.S. streaming service home soon. Apple is in talks to purchase the rights as it looks to further invest in live sports, the Financial Times reports. Apple already has deals for Major League Baseball and Major League Soccer. ESPN’s F1 contract ends next year. But Apple will be up […]
With ‘F1’, Apple finally has a theatrical hit
Looks like Apple has its first bona fide box office hit.