Ford bets on Apple for its next-generation of EVs
Ford is the first automaker to use a new set of developer tools that will let it embed Apple Maps navigation and mapping directly into its vehicles’ infotainment systems.
Ford is the first automaker to use a new set of developer tools that will let it embed Apple Maps navigation and mapping directly into its vehicles’ infotainment systems.
Ford plans to embed Apple Maps directly into its Universal Electric Vehicle Platform, which will start with a $30,000 midsize pickup truck set for release in 2027. In an announcement on Thursday, Ford says it will use Apple Maps to offer “turn-by-turn directions using natural language, real-time traffic and incident information, intuitive search featuring detailed […]
The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform. The first offering will be a $30,000 electric […]
“Mistakenly we thought that by just introducing artificial intelligence … that would produce a high-quality product.”
To celebrate its new status as No. 1 in JD Power’s initial quality ranking among mainstream automakers, Ford is opening up about the challenges it has faced in recent years, especially around its reliance on automated systems in production and design. It turns out that those automated systems were not as robust as previously assumed, […]
Ford isn’t sending the clearest signals regarding its EV future. We got a glimpse of its Universal EV (UEV) Project last February, but then it pulled the plug on the F-150 Lightning, which is regarded as one of the more successful electric pickup trucks to date. The climate surrounding electric vehicles hasn’t helped, either, between […]
Doug Field had stints at Apple and Tesla before joining Ford in 2021.
Doug Field, who left Apple five years ago to helm Ford’s multibillion-dollar bet on electric vehicles and software, is stepping down next month. Replacing him will be Alan Clarke, the ex-Tesla engineer who now leads Ford’s California-based skunkworks lab. Clarke’s new title will be vice president of advanced development projects, and he will continue to […]
The auto industry bet big on electric vehicles, but now those ambitious goals are falling apart. Demand was already slowing down when Donald Trump took office and took an ax to pro-EV policy: the elimination of the federal EV tax credit, kneecapping clean energy, and bulldozing emissions rules. Tariffs have been taking their toll as […]
Ford Pro AI debuted at Work Truck Week in Indianapolis and is now available to all of its U.S.-based Pro telematics subscribers.