Rivian starts deliveries of its all-important R2 SUV
Founder and CEO RJ Scaringe has called it “maybe the most important thing we’ve launched to date.”
Founder and CEO RJ Scaringe has called it “maybe the most important thing we’ve launched to date.”
Nobody was hurt after an EF-1 tornado hit the part of the factory where the R2 SUV is supposed to be built.
Rivian spent the last two years promoting the R2 as a $45,000 SUV. But buyers won’t be able to pay that price until late next year — if at all.
If Rivian reaches its R2 sales target in 2026, it will be one of the fastest ramp-ups ever of a new EV in the United States.