The Enhanced Games — tech’s steroid extravaganza — didn’t pay off, as company posts $60 million loss
An effort to transform the world of sports through steroid use doesn’t exactly seem to be bearing financial fruit.
An effort to transform the world of sports through steroid use doesn’t exactly seem to be bearing financial fruit.
The Enhanced Games — a singular sporting competition where a majority of the athletes were on performance enhancing drugs — may herald a new business model that the tech industry is ready to embrace.
The Enhanced Games — a singular sporting competition where a majority of the athletes were on performance enhancing drugs — may herald a new business model that the tech industry is ready to embrace.
“I believe that when Fred breaks [Usain Bolt’s] 100-meter world record in Vegas next year, it will be a watershed moment to show that enhanced humans are better than ordinary humans,” D’Souza said on a recent episode of Equity.
Backed by Peter Thiel and Donald Trump Jr.’s 1789 Capital, the Enhanced Games aims to disrupt the Olympics with a competition that allows athletes to dope. Launching in Las Vegas in May 2026, the games promise $1 million bounties for breaking world records and lean on a business model reminiscent of Red Bull’s, using the […]