Roku’s $3 streaming service, Howdy, reaches 1M subs, per recent report
Roku’s $2.99 streaming service Howdy has topped 1M subscribers, showing demand for cheaper, low-commitment alternatives to pricier streamers.
Howdy
Roku launches a standalone app for Howdy, its $2.99 streaming service
With this new app, Roku says subscribers can access Howdy’s library of content on the go.
Roku’s $3 Howdy subscription service launches on Prime Video
Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.