Roku launches a standalone app for Howdy, its $2.99 streaming service
With this new app, Roku says subscribers can access Howdy’s library of content on the go.
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Roku’s $3 Howdy subscription service launches on Prime Video
Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.
Roku to launch streaming bundles as part of its efforts to continue growing its profitability
Roku delivered an impressive Q4, posting net income of $80.5 million. The company also outlined plans for streaming bundles.
Roku’s $3 streaming service Howdy will be coming to other platforms, CEO says
At CES 2026, Anthony Wood, Roku’s founder, chairman, and CEO, offered a hint about the future of the company’s newest streaming channel, Howdy, and its ambition to become a broader competitor in the market.
Roku launches Howdy, a $2.99 ad-free streaming service
The service features a library of nearly 10,000 hours of content from Lionsgate, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.