Beehiiv rolls out new creator tools, including webinars and customizable paywalls
Beehiiv is clearly done being just a newsletter platform based on today’s launch of a new webinar feature, customizable paywalls, and more.
Creator Economy
Cameo partners with TikTok to boost popularity
Cameo launched a new TikTok integration that allows U.S. creators to offer personalized videos through the app.
How soap opera-TikTok hybrids became a billion-dollar business
Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading […]
Parade’s Cami Tellez announces new creator economy marketing platform, $4M in funding
Cami Tellez announces launch of new company, $4 million raise.
The creator economy’s ad revenue problem and India’s AI ambitions
The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook. On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, […]
YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying
YouTubers are no longer just creators, and in some cases, their side businesses are growing faster than their channels.
YouTube will soon let creators make Shorts with their own AI likeness
YouTube Shorts viewers might soon see AI versions of their favorite creators when scrolling through their feeds.
Agentio secures $40 million from Forerunner as it scales its creator marketplace beyond YouTube
Agentio, which matches creators with brands, is expanding beyond YouTube and testing Meta platforms to facilitate sponsored content.
Agentio secures $40M from Forerunner as it scales its creator marketplace beyond YouTube
Agentio, which matches creators with brands, is expanding beyond YouTube and testing Meta platforms to facilitate sponsored content.
YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying
YouTubers are no longer just creators, and in some cases, their side businesses are growing faster than their channels.