Shopify says AI search is driving more traffic and sales, not replacing Google
Shopify says AI isn’t cannibalizing search traffic the way it has for publishers. Instead, AI-driven traffic and orders to Shopify stores tripled year over year in Q2.
Google said that merchants can now offer discounts to users directly in AI mode results
Shopify was down for many merchants this morning, preventing them from processing transactions. It appears to be fixed now.
Shopify says AI-driven traffic to its online stores is up 7x since January, and orders from AI search are up 11x.