Threads now has more than 400 million monthly active users
X, meanwhile, has north of 600 million monthly active users, according to previous statements made by its former CEO, Linda Yaccarino.
X is piloting a new feature that will help to identify the platform’s best posts.
In a series of posts on X, the AI chatbot Grok apologized for what it admitted was “horrific behavior.”
The posts appear to be an official statement from xAI, the Elon Musk-led company behind Grok, as opposed to an AI-generated explanation for Grok’s posts. (xAI recently acquired X, where Grok is prominently featured.)
X is still the dominant social media platform, but its daily active user base has declined and competitor Threads is seeing higher rates of growth.
Elon Musk said in a post on X early Thursday morning that Grok – the chatbot from his AI company, xAI – will be coming to Tesla vehicles “very soon.” “Next week at the latest,” he said.
In the U.S., ad spending was up 62% year-over-year in the first half of 2025.