India’s EloElo nabs $80M from NBCUniversal to bet on the country’s rising microdrama market
StoryTV has more than 33 million monthly active users according to Sensor Tower figures
microdramas
Character.AI enters the microdrama arena with its own productions, but there’s a twist
In an interesting twist that takes advantage of the company’s core product, users can chat with these shows’ characters, ask them questions, and even roleplay different storylines.
How soap opera-TikTok hybrids became a billion-dollar business
Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading […]