Finnish smart ring maker Oura is finally launching in India, taking on local rivals such as Ultrahuman in a relatively young smart ring market that is becoming price-sensitive thanks to an influx of low-cost options.
The company believes its next phase of wearable AI will be powered by a combination of voice and gesture.
Ultrahuman’s Ring Pro promises 15-day battery life and a $479 price tag as the wearables maker expands its health-tech push.
If you want a pop of color and style, then the Oura Ring 4 Ceramic might be the smart ring for you.
“As an investor, you kind of have to not only say, okay, cool tech, sure, but emotionally, how does it make me feel? And how does it make others feel around me?”
The company also shared that it’s pursuing FDA clearance for blood pressure features that give users a likelihood assessment of hypertension.
Oura is raising new funding of $900 million as its valuation reaches nearly $11 billion
Oura’s chief commercial officer doesn’t seem particularly worried about capturing every demographic. Instead, she’s focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.
The new Oura Ring 4 Ceramic is made from zirconia ceramic, which the company says allows for durability and lightweight comfort.
