Apple could take on Whoop with a new fitness tracker, report says
Apple may be developing a new fitness tracker as part of its new generation of hardware devices.
whoop
Whoop’s valuation just tripled to $10 billion
The fitness tracking startup just closed a $575 million Series G with Cristiano Ronaldo and LeBron James among its investors. The obvious question looming over a round of this size at this valuation: Is an IPO coming?
Whoop launches a new blood test focused on women’s health
The wearable maker is launching a new panel focused on women’s health through its Whoop Labs blood testing service. It’s also adding a new feature to its app that surfaces information about hormonal changes during menstrual cycles.
Oura is winning young women and losing gym rats, and it’s fine with that
Oura’s chief commercial officer doesn’t seem particularly worried about capturing every demographic. Instead, she’s focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.
Whoop opens blood-testing service to what it says is a 350,000-person waitlist
Whoop Advanced Labs marries subscription blood tests with its fitness device monitoring for tech-powered wellness advice.