Ultrahuman ramps up U.S. push with Ring Pro as Oura tightens its grip
Ultrahuman pushes back into the U.S. with Ring Pro, as Oura strengthens its lead in a market driving 60% of global demand.
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Oura enters India’s smart ring market with the Ring 4
Finnish smart ring maker Oura is finally launching in India, taking on local rivals such as Ultrahuman in a relatively young smart ring market that is becoming price-sensitive thanks to an influx of low-cost options.
Oura acquires Doublepoint, a startup that specializes in gesture recognition technology
The company believes its next phase of wearable AI will be powered by a combination of voice and gesture.
Ultrahuman bets on redesigned smart ring to win back U.S. market after Oura dispute
Ultrahuman’s Ring Pro promises 15-day battery life and a $479 price tag as the wearables maker expands its health-tech push.
Oura Ring 4 Ceramic review: A colorful glow-up
If you want a pop of color and style, then the Oura Ring 4 Ceramic might be the smart ring for you.
Kevin Rose’s simple test for AI hardware — would you want to punch someone in the face who’s wearing it?
“As an investor, you kind of have to not only say, okay, cool tech, sure, but emotionally, how does it make me feel? And how does it make others feel around me?”
Oura launches redesigned app and ‘Cumulative Stress’ feature
The company also shared that it’s pursuing FDA clearance for blood pressure features that give users a likelihood assessment of hypertension.
Smart ring maker Oura raises $900M from Fidelity
Oura is raising new funding of $900 million as its valuation reaches nearly $11 billion
Oura is winning young women and losing gym rats, and it’s fine with that
Oura’s chief commercial officer doesn’t seem particularly worried about capturing every demographic. Instead, she’s focused on keeping Oura’s core users happy while organically attracting new segments. And young women are becoming part of that core market.