Oura’s $2.2B IPO is mostly a payday for existing shareholders
Forerunner Ventures plans to sell its entire stake in Oura for as much as $1.26 billion, according to Oura’s latest IPO filing.
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Oura is going public, but these smart ring companies are coming for its crown
While Oura has largely dominated the smart ring market for years, a growing number of rivals are now racing to dethrone it by trying all sorts of approaches to get an edge over it.
Oura files to go public
The ring maker says that its business has shown significant revenue growth over the past year.
Oura faces lawsuit accusing it of misleading consumers about sleep-tracking accuracy
The lawsuit alleges that Oura rings are unable to measure any of the physiological signals needed to assess sleep quality or determine sleep stages.
Oura Ring 5 review: Thinner, lighter, better
The Ring 5, which Oura describes as the world’s smallest smart ring, is 40% smaller than its predecessor and starts at $399.
Oura unveils its Ring 5 with a thinner, lighter design starting at $399
The ring is 40% smaller than its predecessor, and comes with more accurate sensing, enhanced battery life, and more.
Smart ring maker Oura files to go public
The Finnish company said in September that it has sold 5.5 million smart rings to date.
Ultrahuman ramps up U.S. push with Ring Pro as Oura tightens its grip
Ultrahuman pushes back into the U.S. with Ring Pro, as Oura strengthens its lead in a market driving 60% of global demand.
Oura enters India’s smart ring market with the Ring 4
Finnish smart ring maker Oura is finally launching in India, taking on local rivals such as Ultrahuman in a relatively young smart ring market that is becoming price-sensitive thanks to an influx of low-cost options.